Crete, the island inside you (video)

Yet, on 3 November, the very day that Tourism Minister Olga Kefalogianni launched EOT’s latest video at a major tourism fair in London, the Crete regional authority published on YouTube its new tourism advertisements for the 2015 season.

Comprising six spots, the new videos are based on the concept of “Crete – the island inside you”, which is the new communicative identity of the Incredible Crete campaign.

Three of the videos show how the experiences made in a Cretan holiday stay with family of four long after their return home to an unidentified northern European country. In one, entitled Beach Daydreaming, the father tries to relive a fond, Raki-fuelled memory with his wife in his local swimming pool, with hilarious consequences.

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